During the pandemic businesses shut down and traditional jobs were lost forcing people to rethink how they earn a living. Since then one of the biggest shifts in the economy has been the rise of digital platforms – online market places which sell everything from fruit and veg to TVs and kitchen appliances. In Africa women have found new careers using Facebook and WhatsApp as well as ride-hailing apps like Uber and Bolt.
Sam Fenwick meets three women who have found financial independence by starting businesses on these platforms. Josephine Adzogble from Accra in Ghana has a business selling electrical appliances via social media. Ayobami Lawal drives taxis in Lagos, Nigeria. The single mum of four talks about the challenges of being a woman in a male-dominated environment. And Sharon Tarit from Eldoret, Kenya sublets properties through AirBnB. She started her business after she was forced to permanently close her shop selling baby clothes during the pandemic.
Sam Fenwick is also joined by lead researcher at Caribou Digital, Grace Natabaalo who explains why it’s important for women to have financial independence and the impact female workers can have on a country’s economy.
Presenter / Producer : Sam Fenwick Photo : Josephine Adzogble, Ayobami Lawal, Sharon Tarit; Credit: BBC