In this episode of Shopify Masters, Amy Divaraniya of OOVA shares with us the essential questions to ask when conducting market research and the challenges of being a female founder.
Yesterday
The Retail Strategy That Lets Us Compete With Home Depot (Inventory Advice)
<p>Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business competes against giants like Home Depot and Lowe's, taking pri ... Show More
29m 5s
Nov 18
How I Made $1 Million In 1Hour After Our Worst Year In Business
<p>SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour ... Show More
40m 2s
Sep 2023
How to Thrive in Fast-Moving Markets
What can we learn from fast-moving companies—like Amazon, Google, and Alibaba—about how to organize to promote strategic growth? University of Michigan business professor Dave Ulrich went inside these companies to study how their internal structure keeps them nimble, innovative, ... Show More
21m 50s
Mar 2024
Nerd Alert: Marketing Research’s Big Problem
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In our inaugural Nerd Alert episode, Elena a ... Show More
11m 27s
Dec 2021
Marketing Tips, Tricks, and Tactics with Amanda Malko, CMO at G2
<p>Bringing new people into your business is exciting and it’s important to get the right match, all the way down to someone who fits that stage of the company. Through experience building great teams in her career, <a href="https://www.linkedin.com/in/amandamalko/">Amanda Malko< ... Show More
43m 2s
Apr 2024
Girls That Startup: How to Be a Resourceful Business Owner
<p>This week, Sim and Maia delve into the art of being a resourceful business owner, sharing how frugality and learning new skills can pave the way to successful side hustles. They discuss overcoming challenges with limited resources, emphasising that "everything is figureoutable ... Show More
20m 12s
Sep 2023
611: The Experience Mindset: Changing the Way You Think About Growth (with The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova)
Welcome to an interview with the author of The Experience Mindset: Changing the Way You Think About Growth, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It’s not enough to know that happy employees equals happy customers. You ... Show More
44m 13s