logo
episode-header-image
Apr 2022
19m 44s

EP 257: 7 Ways To Lower CPM's & Save Mon...

FBADSPODCAST.COM
About this episode

In this episode, I share 7 things we have done that have lowered our CPM's and given us cheaper Facebook and Instagram ad costs in some situations. Who doesn't want cheaper ads right? Listen to this episode to find out how we cut some of our CPM's in half.

Website: https://philgrahamdigital.com

Up next
Today
EP 433: Micro-Targeting Mastery: Facebook Ads That Feel Personal
Imagine an ad so specific it feels like it’s speaking directly to your fears, goals, or desires. That’s micro-targeting and it’s what many smart advertisers are doing in 2025 and beyond. Website: https://philgrahamdigital.com 
13m 8s
Aug 19
EP 432: 3 Easy Ways to Generate Better Facebook Ad Hooks in Under 5 Minutes
Have you ever been stuck staring at a blank screen, trying to write a scroll stopping Facebook ad? In this quick episode, I’m sharing 3 super simple ways to generate better hooks fast. No magic, no fluff, just real methods I use when I need great ad copy right now. Website: https ... Show More
11m 7s
Aug 12
EP 431: Why I Love Testing "Ugly" Facebook Ads
When I’m launching a new ad, I don’t always start with polished, high production "perfect" video ads. I start “ugly” and there’s a reason for it. In this short episode, I’ll explain why scrappy, low fidelity ads can often outperform the fancy stuff. Website: https://philgrahamdig ... Show More
10m 27s
Recommended Episodes
Feb 2022
How to Reduce Your Facebook Ad Costs
Are your Facebook campaign costs through the roof? Wondering how to reduce ad spend without sacrificing outcomes? To discover how to identify holes in your marketing, specific tricks to reduce advertising costs, and key things to test to get more out of your budget, I interview E ... Show More
48m 21s
Mar 2020
EP245: How We 32X'd an eCommerce Business' Facebook Ad Spend and 6X'd ROAS in Just 9 Months Part 2
Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was ... Show More
20m 51s
Jun 2023
463 - The Best way to use Facebook Ads
If you dread making cold calls, then this episode is for you. Facebook has billions of users monthly—so it can be a leads gold mine for your business. Listen to this episode to learn about which types of Facebook ads generate the most prospects, the types of content Facebook user ... Show More
21m 47s
Dec 2022
342: How to Lower Your Cost per Conversion - Part 1: Cost per Click
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes: If you're already experiencing success in Google Ad ... Show More
45m 26s
Dec 2019
Writing Facebook Ad Copy That Converts
Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, in this episode I interview Molly Pittman. Molly is a Facebook ads strategist and co-h ... Show More
44m 46s
Jan 2024
Tactics with Taylor #6: Where Do I Spend My Ad Dollars? [PREVIEW]
ADmission members-only episode preview. Unlock full episodes at youradmission.co It’s a common question: Where is the biggest opportunity for me to spend my advertising dollars? In this episode, Taylor lays out exactly where the vast majority of smaller businesses should be alloc ... Show More
4m 49s
Dec 2023
Every Business Owner Needs This Episode
In this episode, Cassidy Lynne (@cassidylynne) and Danielle Hayden (@daniellehayden__oh) chat about what you can do to prep for tax season, money mindsets that may be hurting you, and why it's ok to spend money sometimes. ---------------- SPONSORS: Apply for Photo Camp here: phot ... Show More
46m 53s
Feb 2024
294: How to Get More VIEWS by Posting LESS!
In this episode, Sean talks about how to get more views by posting less! ****** Join us for the #1 video marketing conference in the US for entrepreneurs 👉 http://GrowWithVideoLive.com This video is NOT sponsored. Some product links are affiliate links which means if you buy som ... Show More
24m 20s
Nov 2023
718: How to ACTUALLY Make Money As A Podcaster
Have you been dreaming of having your own podcast? Not only can podcasts be a big part of your business, they can BE your business. In this episode, I’m giving you tactical ways you could start monetizing your show with intentional strategy right from the jump and with the potent ... Show More
45m 18s