logo
episode-header-image
Mar 2022
7m 19s

Downsell Your Upsell | Ep 379

ALEX HORMOZI
About this episode

Give people more…for less! Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:35) - People want outcomes, not memberships. Sell continuity.

(2:59) - Cash flow matters more. Give more for less.

(4:31) - Higher prospect quality equals higher product quality.

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Up next
Today
Making Money is a Game (Here's the Cheat Code) | Ep 921
Huge Announcement 👉 My next book is here: $100M Money ModelsRegister free & get big free stuff here: ⁠https://register.acq.com⁠I’m releasing it live at a virtual book launch event in 6 weeks, on Sat Aug 16.What you need to know:A good money model gets you more customers, to spen ... Show More
31m 33s
Jul 8
Copy This Marketing Strategy, It'll Blow Up Your Business | Ep 920
Huge Announcement 👉 My next book is here: $100M Money ModelsRegister free & get big free stuff here: https://register.acq.comI’m releasing it live at a virtual book launch event in 6 weeks, on Sat Aug 16.What you need to know:A good money model gets you more customers, to spend ... Show More
20m 8s
Jul 7
This Lead Magnet Strategy Will Increase Your Sales Conversions | Ep 919
In this episode, Alex (@AlexHormozi) shares his strategy to generate more leads and convert them into paying customers without increasing your ad spend. This is a six-step process for building effective lead magnets. Alex looks at the psychology behind why they work and breaks do ... Show More
33m 31s
Recommended Episodes
Apr 21
Why Branding Beats Marketing: Inside His Billion-Dollar Network | Dan Fleyshman | EP 68
In this high-energy podcast episode, Dan Fleischmann shares his expertise on personal branding, networking, and entrepreneurial success. He discusses his signature events like Elevator Nights and the Aspire Tour, emphasizing the importance of creating meaningful connections, buil ... Show More
15m 24s
Jul 3
How To Build A Personal Brand Like Alex Hormozi, Dan Martell, or Gary V w/ Logan Forsyth
Logan Forsyth is an award-winning content marketing expert who has generated over 6 billion views for personal brands and businesses. He's the co-founder of Media Scaling, a company that has grown to over 100 team members and works with brands collectively having 134+ million fol ... Show More
49m 34s
Mar 2025
TIP709: The Art of Long-Term Investing w/ François Rochon
On today’s episode, Clay is joined by François Rochon to discuss his long-term investing philosophy. François firmly believes that buying great businesses at fair prices is the key to success as a long-term investor. He also believes that trying to time the market is a fool’s err ... Show More
1h 8m
Jan 2025
Real Estate Coach for Ryan Serhant Shares Instagram Strategy That Generates $14M
We sit down with Dan MacKinnon, a powerhouse real estate coach and mentor, who is also on the staff of Ryan Serhant’s Sell It sales training program. Dan shares his content strategy for generating the Instagram leads that make up 70% of his multimillion dollar annual sales, what ... Show More
34m 25s
Feb 2025
$415k/Month in Meat Sales, But How Can Profits Improve?
This week, James and JB dive into a $415k/month meat business looking to improve its profit margins. They’ll break down the challenges of scaling revenue vs. scaling profit and explore strategies to increase margins without hurting sales. Welcome to the Business Broadcast Podcast ... Show More
1h 14m
Jun 11
Ryan Pineda Reveals The Secret Systems Behind His Multi-Business Empire | #Success - Ep. 43
What if you could dominate YouTube, build an eight-figure empire, and still protect your peace? In this episode of The Russell Brunson Show, I sit down with Ryan Pineda… Real estate investor, creator, and serial entrepreneur… And we talk about how he’s using content, systems, and ... Show More
49m 49s
Mar 2025
673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session
Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on ... Show More
44m 39s
May 26
Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38
This one hit home! Andy Elliott didn’t just change his life… He helped change mine. In today’s episode of The Russell Brunson Show, I sit down with one of the most intense and inspiring sales leaders I know. Andy went from shooting his own YouTube videos on a phone to building a ... Show More
53m 16s
Mar 2024
70. The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients
Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to ... Show More
22m 57s
Apr 21
Next-Gen Founders: Startups in the Age of AI (Edu)
Is AI making startups easier—or just changing the rules of the game?In a world where execution is cheap and accessible, building a successful startup is more competitive than ever. In this episode, Chris Saad and Yaniv Bernstein unpack the reality of every business having access ... Show More
53m 2s