Read more > Listen to the podcast (duration: 36:53) > Technological innovation plays a critical role in healthcare, from MRI and CAT Scan machines to electronic medical records, e-prescriptions or pacemakers. These days, a growing number of health start-ups are focusing on using digital tools to improve the quality and availability of care, especially for chronic conditions that account for a large share of rising healthcare costs. The pandemic has in many cases only increased demand for these kinds of products, as quarantines and lockdowns made services such as telemedicine and remote patient monitoring often the only way to obtain medical or mental health care. In this episode, we speak with Dr. Tryggvi Thorgeirsson, co-founder and CEO of Sidekick Health, an Iceland-based start-up that works with pharmaceutical companies and insurers to provide gamified, digital care and therapeutic programs to help patients with disease management and treatments.See www.mckinsey.com/privacy-policy for privacy information