Read more > Listen to the podcast (duration: 29:37) > It is no secret that the pandemic has fueled a boom in food delivery, but it isn’t just the sheer volume of orders that is soaring. The speed with which groceries or other household products can arrive at your door has really taken off, as a number of well-funded start-ups in the quick- or q-commerce space promise to deliver within just 10 or 15 minutes. One such leading player is Getir, which started in Turkey back in 2015 but now offers more than 2,000 everyday items to users in parts of Europe and the US. Joining us to discuss the company’s journey and the challenges and opportunities in the dynamic sector is Berker Yagci, the company’s regional general manager in Europe.See www.mckinsey.com/privacy-policy for privacy information