logo
episode-header-image
Feb 2022
46m 37s

Episode 362: META Solution Engineers Tel...

Tier 11
About this episode

It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time. 

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we’re seeing much better data on the other side of 2021. And it’s largely a result of Meta doing the work to help companies and agencies navigate this huge shift.

 

Listen in to find out what the Meta guys think about Kasim’s iOS 14 Meta hack—and so much more. 

 

IN THIS EPISODE YOU’LL LEARN:

  • What effect Conversions API has had on advertisers’ visibility and data control
  • How to make sure you have a cohesive data strategy
  • What you need to know about PCM and AEM
  • Tips for choosing the right predictive event

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Tier 11 Data Suite

Up next
Jul 8
The #1 Metric That Will Completely Transform Your Business’s Bottom Line
In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked b ... Show More
1 h
Jul 4
Defeat The New Google AI Max Landing Page Doomsday with Val Riley
In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes coul ... Show More
48m 31s
Jul 1
The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days
Ralph and Lauren break down the exact Most Valuable Activity (MVA) method that helped them triple their Spanish YouTube subscribers in just 30 days — without spending more on ads. From behind-the-scenes bloopers to real talk on Gen Z team management and daily goal setting, they r ... Show More
35m 18s
Recommended Episodes
Jan 2021
Episode 20: How Smart Marketers are Adapting to iOS 14 (Part 2)
Do you have your preparedness checklist for iOS 14? In part 2 of this 2-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw get tactical. Big changes are coming from iOS 14 in Q1, and Facebook advertisers need to do to a few simple things to minimize ad disrupti ... Show More
12 m
Jul 2022
Matthew Ball - A Manual to The Metaverse - [Invest Like the Best, EP.286]
My guest today is Matthew Ball. Matt is an investor, the former head of strategy at Amazon studios, and one of the brightest minds in the media industry. Through his essays and now his book, which launches today, Matt has established himself as the foremost authority on the Metav ... Show More
1h 21m
Mar 2023
Avi Goldfarb - The Economic Impact of AI - [Invest Like the Best, EP.321]
My guest today is Avi Goldfarb. Avi is a Professor at the University of Toronto’s Rotman School of Management, the Rotman Chair in Artificial Intelligence and Healthcare, as well as the co-author of two bestselling books on AI and its economic impact. His most recent book, Power ... Show More
59m 19s
Sep 2023
Latest Trends In Digital Marketing 2023
We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta’s position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta a ... Show More
25m 41s
May 2023
How to Develop a Content Strategy with Devin Reed (Content Legends Virtual Series)
Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators ... Show More
52m 40s
Mar 2024
The Ai Strategy That Increased Our Email Conversion Rate By 82%
Ep. 206 How can an Ai generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricat ... Show More
37m 36s
Sep 2023
#246 - Omi : 8 conseils e-comm et social media pour booster sa conversion
“Dans les 3 premières années, le pricing doit changer au trimestre. Il faut accepter de s’être trompé, que ce qui fonctionnait en Q2 ne fonctionnera pas en Q4 et itérer en permanence.”  Laurent Kretz reçoit Hugo Borensztein, qui a fondé Omi avec son frère Paul en 2020. Il nous ex ... Show More
1h 15m
Dec 2022
Jeremiah Lowin: Explaining the New AI Paradigm - [Invest Like the Best, EP.307]
My guest this week is Jeremiah Lowin. Jeremiah has been on the podcast a number of times over the years. He’s one of my oldest friends who has been a sounding board for me throughout my career. Today he is the founder and CEO of Prefect, which helps companies automate and orchest ... Show More
1h 2m
Apr 2021
Tony Xu - A Human and Math Problem - [Founder’s Field Guide, EP. 28]
My guest today is Tony Xu, co-founder, and CEO of DoorDash. Tony started DoorDash 7.5 years ago, and today it is one of the largest food delivery and logistics platforms globally, with operations in the US, Canada, Australia. In our conversation, we discuss the initial problem th ... Show More
1h 6m
Jul 2021
How do you Embrace Accelerated Transformation? | Marketing for the Now Ep. 24 (APAC Edition)
To tune in to my NEW podcast--Props & Drops: For Apple Podcast listeners, click here to FOLLOW the podcast. For Spotify listeners, click here to FOLLOW the podcast. If your podcast platform isn’t listed above, here are all the other platforms where Props & Drops plays: https://li ... Show More
1h 3m