How to shift your focus to the #1 most important aspect of your business, and how to use that to triple your sales this year.
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Good morning everybody. I hope you guys are all doing awesome out there. Welcome to the Marketing in your Car podcast. I’m heading to the office today. I’m excited for this week. I hope you are too. Some of you guys know if you listen to my podcast religiously, you know that over the last week, we’ve been pulling some crazy long hours. We had three nights in a row.
The first night, we were here until three and then I got three hours of sleep. The next day, we were here until four and I got three hours of sleep. The next day, we were here until 6:30 in the morning working because we flew out our head UI designer and our head programmer, and we are about to take over the world with a new software product.
Last week was a lot of development week, working on stuff, creating things, and it was really cool. Then this weekend, I started thinking, “You know what? As great as developing new stuff is, I’ve got to be focusing on selling stuff.” Obviously as a business owner, my number one job is sales. I got to get back to selling.
I was thinking a lot this weekend about Michael Masterson’s book Ready, Fire, Aim. I think I’ve mentioned this before on our podcast. If not, everyone should go get that book just because it will get your mindset right. He talks about in the book what it takes to go from zero to a million dollars, a million to ten, ten to 50 and 50 to 100 million, and the different skill sets and mindsets you need at each level.
What’s interesting is he talks about the very first, going from zero to a million, so many businesses fail because they think they need an office and computers, and I need all this stuff they need. The reality is from the very first year, the very first however long it takes to go from zero to a million bucks, the only thing you should be focusing on is sales, sales, sales. Our company does well on autopilot. Thing are happening but I look at each new venture we launch.
Every time we launch a new venture, I’ve got to look at that as a company that’s starting at zero and just sit down and look at sales, sales, sales. What do we got to do today to sell? This morning, I woke up early and put on my sales cap to figure out how we can market and sell our products. I picked the three core things we’re focusing on right now. One is our Dot Com Secrets Labs newsletter. One is Neurocell, and one is our coaching program and wrote a strategy today about what we could do to start focusing on selling.
I’m excited. We’re heading to the office today. We’re going to have a quick powwow with everyone. Then all we’re going to do is spend most of the day focusing 100% on how do we sell this stuff, writing Facebook ads and solo ads, affiliates, and just going crazy.
It was interesting, I look at a typical business day for me. I would say I probably spend five or six hours a day focusing on building new stuff and then other time, my focus of actually promoting things, maybe 30 minutes a day, maybe. If I can get the mindset shift for me and everyone in my office where we spend two or three hours a day completely focused on how do we drive more traffic to our offers, how do we sell more stuff, how would that change our business?
Within a week, we would be focusing the same amount of time we normally right now focus on in a quarter. That’s really my big focus is I’m going to try to spend two or three hours a day, me and everyone in my team that’s tied to any kind of traffic generation thing, just focusing on sales, sales, sales.
It’s fun, I think I talked to you guys before about this huge whiteboard like a scoreboard in our office. We have our big goal this year which is $10 million. We have daily goals, weekly, and monthly. We actually just hired, we’ve had accountants that have worked for us for a long time. We just hired an in-house accountant to start working in our office so every single day, when I walk in the office, she can say, “Boom, yesterday we made $15,000 or 13 or 22,” or whatever the number was.
I can see that number and we can try to figure out that day, what do we do to outsell what we did yesterday, and just focusing on beating yesterday’s sales. I’m really fired up and excited for that. Those are some of the things that are going on in my mind right now. For all you guys, whatever your business is, I want you to start focusing more on that, waking up each morning, and the number one thing should not be, “What can I create today? What’s my next project?” or whatever it might be.
The number one goal should be how do I drive more traffic, how should I sell more stuff today? I highly recommend creating some kind of scoreboard where every single day, you can see your sales so you know that when you wake up in the morning, I got to beat yesterday’s sales. It’s kind of like when you go to the gym.
I used to go to the gym all the time and just lift hard. I got strong but I got strong to a level. A couple of years ago, I had a personal trainer and he keeps track of every single lift I do, and every time I go in, he tries to increase either the reps or the weight or both, or whatever. I look at the gains that I’ve made over the last two to three years. I’m stronger now than I’ve ever been, and I keep going up. It’s because we’re tracking and measuring, and seeing those things.
I think it’s the same with sales. I’m excited to start watching that. Today is the first day of this. It will be interesting to see what happens over the next month, two months, three months. Last week, we were looking at our sales and we were averaging I think around $16,000 a day or so which is good, but I was like, “Man, what if we could get that to $20,000 and then $25,000, and then $30,000?”
I think we were doing the math. I think $30,000 a day is about $10 million a year. For me to hit my goal for this year, we got to be averaging about $30,000 a day. That’s my KPI, my key performance indicator, the number I need to be looking at every single day when I come in. What did we do yesterday? Okay, what do we have to do more of today to increase that over what we did yesterday? That’s my goal.
I’m excited. I just got to the office. I hope that you guys are as fired up as me. Sit down, look at your goals, look at your daily sales and start figuring out how you can make that bigger. I don’t care if right now, your sales are six bucks a day. That’s fine. Look at that and say, “How can I get to $10 a day? How can I get to $20 a day? How can I get to $50, $100, $1000 then $5000, $10,000?” and just start focusing on those numbers.
If we’re not focusing on it, it’s not going to grow. I promise you, it’s like going to the gym everyday and just lifting. You’ll feel good and the ladies will check you out but you’re not going to get any stronger. When you start measuring that daily and you look at that, the number just annoys you and bothers you.
You’ve got to figure out how in the world to beat it. That’s when you start seeing the big gains that you want. That’s my challenge for you guys today. That’s what I’m going to be doing today. I’m fired up. We’ll talk to you guys again soon. Thank everyone.