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Feb 2022
37m 23s

Zoe Scaman - Community building for bran...

The brand-building podcast by Stef Hamerlinck
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Nov 2025
[Exclusive screening] Buckle Up Briefing #9: The future of branding keynote.
Before I take the stage at the Tectonic conference tomorrow, I wanted to share this with you first: a sneak peek of my new keynote on the future of branding. It’s a look at how I see brands evolving in the age of generative AI, and the two very different futures we might be headi ... Show More
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May 2025
Is the Sloppening upon us? The rise of Gen-AI and what it means for brands.
Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comments in that LinkedIn thread) about what the future for brand ... Show More
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Apr 2025
Entertain or die: how to build an entertainment powerhouse
In this episode, Dan Salkey is back on the show to talk about their latest research paper called ‘Entertain or Die’. This is the second round and this time Dan shares some new insights on how to actually build an entertainment brand.Important links* You can find the full report h ... Show More
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