Education is something important to the world. Universities push innovation and help societies stay on the cutting edge. But what does a university’s marketing look like? Should it be the same as a traditional business, or does it need to be unique? How do these “mini-cities” get their messaging across to such a diverse audience? On this episode of Marketing ... Show More
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Jan 2022
169 Megan Cunningham - Brand Storytelling in 2022
<p>Every aspect of business deals with continuous change, but one area has constantly evolved from the beginning: Marketing. The audience, tools, and channels change rapidly as marketing continues to grow in terms of complexity. It wasn't that long ago that reaching your audience ... Show More
19m 22s
Sep 2019
From Marketing to Chief Operating Officer with Whitney Bouck of HelloSign
Whitney Bouck is the Chief Operating Officer of HelloSign, a tool that lets users sign documents with legally binding e-signatures. As COO, Whitney is responsible for leading the sales, marketing, customer operations, and business development team. However, she wasn’t always a CO ... Show More
43m 56s
Feb 2024
S4 E3: The Power of Integrated Marketing with Deborah Spencer of the Castle Group
The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic approach that considers all channels and touchpoints.Deborah Spencer, the Chief Mark ... Show More
18m 50s
Oct 2018
How Blockchain and AI Are Transforming Marketing - Michelle Peluso
Michelle Peluso is the Chief Marketing Officer at IBM, a 107 year-old company that employs over 380,000 people. Michelle reports to Ginni Rometty, the Chairman and CEO, and oversees the company's global marketing and brand initiatives, strategy and execution. She also runs IBM's ... Show More
33m 12s
Feb 2023
Enlightened Brands with Shelley L. Mayer, Ramp Communications
<p>Social impact branding and marketing is critical to HR as it helps attract and retain top talent, enhance employee engagement and motivation, and align employees with the organization's values and purpose. Companies that prioritize social impact branding and marketing can ... Show More
21m 48s
Mar 2023
Marketing Analysis with Jeff Greenfield CEO of Provalytics
Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.
About Jeff Greefield
Jeff Greenfield is an entrepreneur with three decades of strategy, gr ... Show More
1h 22m