We tend to hear the same limitations over and over, specifically from our makers, which is why in today's episode, we want to make sure that you are thinking about things in a way that will benefit you and serve your business. Oftentimes we see this idea of the starving artist mentality in the maker community, either "you don't want to charge too much for something" or "maybe you don't find that there's value in it" or the most common one we hear is "it has to be made by me."
As a handmade business, its really easy to allow this mentality to take over, but when it comes down to it, if you're getting stuck in the belief that other people can't do something the same way you can or people won't buy your product if it isn't made with your own two hands, then you'll eventually hit capacity and won't be able to scale. It's time to break some of these limitations down so that you can move forward with your business.
The most common story we hear is, “I have to make all of my products with my own two hands.” Maybe this is you. Maybe you’ve built your brand identity around the idea of your products being handmade and unique. But, set down the rolling pin for a second and ask yourself, did you ever promise that those hands would only ever be yours? Chances are, your customers don’t care who’s making your product so long as it’s still made with care and held to the same high standard.
So, is it really still worth your time to make every last thing yourself, or can you start scaling?
This is only one example. At the end of the day, makers gotta make money! Your customers need and want your products, so it’s time to get over that starving artist mentality and step into a new mindset of being a true product boss. Tune in – let’s unpack why you shouldn’t let these common beliefs stand in your way.
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