Ending Entrepreneurial Poverty with Rach...

John sits down with business coach Racheal Cook from the CEO Collective to learn about her mission to end entrepreneurial poverty.

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Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. She’s an MBA-trained business growth strategist, founder of The CEO Collective, the host of the Promote Yourself to CEO Podcast, and a best-selling author. Over the last 16 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.

Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by Forbes, Business Insider, Entrepreneur Magazine, and Washington Post. Her real passion, though, is supporting purpose-driven women as they implement the strategy, systems, and support to uncomplicate their business so not only do work that makes a difference, but live a life they truly love.

Fun fact: Racheal also has a degree in music performance and almost became a professional french horn player. She launched her first business during her studies and developed the discipline and consistency that every entrepreneur needs.

Racheal's Story

When Racheal found herself at the side of Interstate 95 after a full-blown panic attack, she knew she had to leave the corporate grind of working 80-hour weeks as a business consultant.

Recovering, crying every day, and spending many hours on her mat at a local yoga studio, her yoga teacher asked her for business advice. She then had a lightbulb moment: many women owner-operated businesses do not have access to a strategist like her, but they should!

Then, just 6 months into her new business, Racheal realized that simply leaving her job wasn’t going to be enough of a radical shift to end the cycle of burnout she’d been trapped in. She not only discovered she was pregnant with twins, but her doctor put her on bed rest for 4 months!

Suddenly, Racheal couldn’t muscle or hustle her way to success. She needed to flip the script on what it took to be successful.

She herself and her business needed all the strategies, productivity, systems and support to get through this phase. She now dedicates herself to supporting other purpose-driven female entrepreneurs to do the same.