It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.
And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing depart ... Show More
Jan 2022
ESPN vs Fox Sports | First Down | 1
<p>It’s the late 1970s and TV sports is equivalent to a few hours of programming on ABC, NBC and CBS each week.</p><p><br></p><p>But in Connecticut, Bill Rasmussen is on a mission to change that by creating a cable TV network dedicated to airing sports. Trouble is, he’s got no mo ... Show More
43m 9s
Aug 2023
Building Lego | Out of the Ashes | 1
<p>A small Danish toy company survives World War Two thanks to its quality craftsmanship, but behind the scenes all is not well. Despite its good reputation, Lego teeters on the edge of bankruptcy, and a choice to change production methods threatens to tear the family-owned compa ... Show More
35m 40s