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Jan 2022
24m 57s

Encore: Hershey's vs Mars | Mars Attacks...

Wondery
About this episode
It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, ... Show More
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Jan 2022
Encore: Hershey's vs Mars | A Chocolate Rolls Royce | 5
It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.Not that Mars has any intention of surrendering pole position withou ... Show More
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Jan 2022
Encore: Hershey's vs Mars | Global Chocolate Domination | 6
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