Jul 2015

13m 27s

Copywriting swipe files (Technique)

About this episode

In the episode of the Hot Copy podcast, Belinda and Kate discuss copywriting swipe files. Belinda uses them quite a lot but Kate doesn’t use them at all. Dun dun duuuuuuun. Will drama ensue?!

Tune in to learn:

What a copywriting swipe file actually is
How to use a swipe files
How agency copywriters get inspired

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