logo
episode-header-image
Dec 2021
44m 17s

Creating Video Ads That Convert on Faceb...

Michael Stelzner, Social Media Examiner
About this episode
Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? To discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming, I interview Matt Johnsto 
Up next
Yesterday
How to Cultivate Content Creativity: A Framework for Marketers
Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent a ... Show More
44m 41s
Jan 22
Recommended or Rejected: Does AI Trust You
Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company? To learn how to optimize your online presence for AI search engines and build trust signals that get your business recommended, I interview M ... Show More
47m 35s
Jan 15
When Customers Create More Customers: Creating Superfans
Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into cust ... Show More
44m 15s
Recommended Episodes
Aug 2018
Live Video Updates and Facebook Ad Creation
<p>On this week’s Social Media Marketing Talk Show, we explore live video updates from Facebook and YouTube with David Foster and Luria Petrucci of Live Streaming Pros and Facebook ad creation with Amanda Bond.</p> <p>What do you think? <a href= "https://www.socialmediaexaminer.c ... Show More
57m 48s
May 2022
Skip the Ordinary: Create Engaging Online Video Ads
We'll answer... Why do I need to create engaging online video ads? How can I make sure my online video ads are entertaining and memorable? How can I test my online video ads to see which ones perform best? Access WG+ episodes available only on Apple Podcasts 
4m 58s
Mar 2024
SPI 771: How to Consistently Create Videos to Grow Your Business with Caleb Wojcik
<p>#771 What comes to mind when you think about recording video? Many people let their aversion to being on camera hurt the growth of their brands. Still, we all know we need to get comfortable with this to make the most of today's social media landscape! But where do you start a ... Show More
45m 49s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do!  YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).  If you n ... Show More
1h 3m
Jul 2022
Best of Business Wars Daily | That's Showbiz | 6
<p>Streaming services are having to get creative to keep our attention amid a sea of competition — from big-screen movies to video games to each other. On this episode, we're joined by Matt Patches, Deputy editor at Vox Media’s Polygon and Clay Keller, host and producer of the Sc ... Show More
40m 18s
Jun 2024
Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin
<p>#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive ... Show More
53m 50s
Nov 2022
YouTube Updates: Analytics, Viewer Experience, Ads
tail spinning
20m 1s
Oct 2022
YouTube Updates: Shorts, Ads, Insights, and More
tail spinning
21m 52s
Aug 2017
Facebook TV, YouTube Mobile Share and Chat, and Facebook Live for Stories
On this week's Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Watch (their TV solution), YouTube mobile share and chat with Amy Schmittauer, Facebook Live for Stories with Erik Fisher, and more breaking social media marketing news of the week! What do ... Show More
59m 46s