logo
episode-header-image
Dec 2021
1h 8m

The metaverse is already here — and it’s...

The Verge
About this episode

John Hanke is the CEO of Niantic, a company that makes the wildly popular Pokemon Go mobile game in partnership with Nintendo and the Pokémon company. Pokemon Go, and its predecessor Ingress, are now the largest and most successful augmented reality games in the industry, which means John has long been at the forefront of what we’ve all started calling the metaverse—digital worlds that interact with the real world. Lots of companies are chasing metaverse hype but John’s been at it for a while, and I wanted to talk about the reality instead of the hype. We also coin the phrase “marketplace of realities.” It’s a ride.


Links:

What’s left of Magic Leap?

Microsoft is supplying 120,000 HoloLens-based headsets to the US Army

Snap’s first AR Spectacles are an ambitious, impractical start

Facebook just revealed its new name: Meta

There will never be another Pokémon Go

Pokémon Go is still incredibly relevant

Harry Potter: Wizards Unite is shutting down next year

Springboard: the secret history of the first real smartphone is out now

The best thing to do in VR is work out

NFT's, explained

Pokémon Go creator Niantic is working on AR glasses with Qualcomm


Transcript:

https://www.theverge.com/e/22596531


Credits:

Decoder is a production of The Verge, and part of the Vox Media Podcast Network.

Today’s episode was produced by Creighton DeSimone, and Jackie McDermott with research by Liz Lian and it was edited by Callie Wright.

The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andru Marino and our Executive Producer is Eleanor Donovan. 

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Up next
Today
Inside the AI startup frenzy: ‘Everyone’s pivoting, then pivoting again’
On this episode of Decoder, Ellis Hamburger — former journalist at The Verge, early Snap employee, and founder of the brand strategy studio Meaning — joins guest host Alex Heath to share why many AI founders are missing the bigger picture. Links: Meaning | Ellis Hamburger Social ... Show More
52m 42s
Jul 7
How SharkNinja took over the home
It’s summertime, which means it’s time for our annual grilling episode. In years past we’ve talked to the leaders of Big Green Egg, Traeger, and Blackstone, and it’s always fascinating how those companies have all the same kinds of problems and ideas as any of the tech companies ... Show More
1h 28m
Jun 30
Why Automattic CEO Matt Mullenweg went to war over WordPress
Today, I’m talking with Matt Mullenweg, the founder and CEO of Automattic and the public face of WordPress. Last year, Matt essentially went to war, publicly and in the courts, against a hosting company called WP Engine, and there’s been significant fallout at Automattic and the ... Show More
1h 9m
Recommended Episodes
Aug 2021
Rapid Response: How Electronic Arts grows a metaverse, with CEO Andrew Wilson
Hollywood may build stars, but gaming is "the biggest, fastest-growing entertainment medium in the world," says CEO Andrew Wilson of Electronic Arts. That's why businesses from Netflix to Disney to Facebook are eyeing the space, along with creators and startups eager to tap into ... Show More
33m 35s
Oct 2021
The metaverse is coming for Squid Game
Hello and welcome back to Equity, TechCrunch's venture capital focused podcast where we unpack the numbers behind the headlines. This is our Wednesday show, the time of the week when we niche down to a single topic. Today? Gaming.Natasha and Danny and Alex got together to discuss ... Show More
27m 12s
Mar 2022
Wed. 03/02 – Will Poker Be The Killer App For The Metaverse?
As of right now, you can no longer buy an iPhone in Russia. Big recall from Fitbit because their smartwatches might burn you. Meta tries to be transparent in a very Meta way, by redacting a key detail from a transparency report. And could poker be the killer app the Metaverse has ... Show More
19m 25s
Sep 2023
Meta’s Sound and Vision
Undeterred by its many detractors, Meta is still trying to make the metaverse happen. This week, the company held its annual Connect developer conference at its headquarters in Menlo Park, California. Meta CEO Mark Zuckerberg took to the stage to announce a new mixed reality head ... Show More
36m 48s
Jul 2022
Matthew Ball - A Manual to The Metaverse - [Invest Like the Best, EP.286]
My guest today is Matthew Ball. Matt is an investor, the former head of strategy at Amazon studios, and one of the brightest minds in the media industry. Through his essays and now his book, which launches today, Matt has established himself as the foremost authority on the Metav ... Show More
1h 21m
Aug 2022
What Business Leaders Should Know Now About the Metaverse
It might still seem like a buzzword, or something that only matters to tech CEOs. But Matthew Ball, CEO of Epyllion and the former global head of strategy for Amazon Studios, says the metaverse is the "new internet" – and that it's already here. He argues that companies large and ... Show More
27m 30s
Apr 2023
Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
We sit down Benchmark’s legendary gaming investors Mitch Lasky and Blake Robbins (now also of the excellent Gamecraft podcast fame) to discuss the history and future of gaming business models. This episode is the perfect bookend to our Nintendo/Sega gaming series this season on A ... Show More
2h 15m
May 2024
From Facebook to Meta: Zuckerberg's Big Bet—The Future
Since Facebook became Meta in 2021, the company has invested billions of dollars to develop the metaverse to where it is today. But the competitive landscape is changing as companies like Apple come out with their own headsets. Plus, artificial intelligence is becoming a more imp ... Show More
15m 19s