Amazon Ads operates its ad serving infrastructure at massive scale, handling hundreds of millions of ad requests per second (trillions of ads per day) within a latency budget of 120 milliseconds. They use machine learning to predict relevant ads to show shoppers, predict whether shoppers will click or purchase, and allocate and price an ad. In this episode, ... Show More
Jul 7
#728: The Duck Talks Back - Using GENAI in Your Work
Simon shares some tips, tricks, and experiences in how Builders can use GENAI in their work to get things done faster, and with better outcomes. Links: Amazon Q Developer CLI: https://github.com/aws/amazon-q-developer-cli Promptz: https://www.promptz.dev/ AWS MCP Servers: https:/ ... Show More
23m 15s
Jun 23
#726: Single region, zero excuses: Mastering AWS resilience
Dive into single-region resilience with AWS experts John Formento and Tarik Makota as they debunk common misconceptions and share practical strategies for building robust applications. Learn why multi-AZ isn't enough on its own, discover key AWS services for resilience, and get a ... Show More
45m 33s
Oct 2021
How Amazon runs Alexa, with Dave Limp
My guest today is Dave Limp, the senior vice president of devices and services at Amazon – or, more simply, the guy in charge of Alexa. Dave’s group at Amazon also includes the Kindle e-reader, the Ring and Blink security camera systems, the Eero wifi router, and a host of other ... Show More
1h 17m
Dec 2020
YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps mark ... Show More
43m 58s