Amazon Ads operates its ad serving infrastructure at massive scale, handling hundreds of millions of ad requests per second (trillions of ads per day) within a latency budget of 120 milliseconds. They use machine learning to predict relevant ads to show shoppers, predict whether shoppers will click or purchase, and allocate and price an ad. In this episode, ... Show More
Nov 24
#747: Unpacking Automated Reasoning: From Mathematical Logic to Practical AI Security
Discover how AWS leverages automated reasoning to enhance AI safety, trustworthiness, and decision-making. Byron Cook (Vice President and Distinguished Scientist) explains the evolution of reasoning tools from limited, PhD-driven solutions to scalable, user-friendly systems embed ... Show More
38m 2s
Nov 10
#745: Accelerating Cloud Migration: How Occidental Petroleum Transformed with Terraform and AFT
This episode features a deep dive into Occidental Petroleum’s cloud migration journey, emphasizing automation and scalability. Brian Moore, a Cloud Architect at Occidental Petroleum, discusses how they used Terraform and AFT to streamline account provisioning, manage complex netw ... Show More
20m 19s
Oct 2021
How Amazon runs Alexa, with Dave Limp
My guest today is Dave Limp, the senior vice president of devices and services at Amazon – or, more simply, the guy in charge of Alexa. Dave’s group at Amazon also includes the Kindle e-reader, the Ring and Blink security camera systems, the Eero wifi router, and a host of other ... Show More
1h 15m
Dec 2020
YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps mar ... Show More
43m 58s