Amazon Ads operates its ad serving infrastructure at massive scale, handling hundreds of millions of ad requests per second (trillions of ads per day) within a latency budget of 120 milliseconds. They use machine learning to predict relevant ads to show shoppers, predict whether shoppers will click or purchase, and allocate and price an ad. In this episode, ... Show More
Aug 4
#732: How to gain Multi-Cluster Visibility across Kubernetes Clusters with the EKS Dashboard
In this episode, we'll explore how the new Amazon EKS Dashboard solves key challenges in managing Kubernetes at scale across multiple AWS accounts and regions. We'll discuss how it provides centralized visibility into cluster health, versions, and costs - enabling teams to improv ... Show More
24m 53s
Oct 2021
How Amazon runs Alexa, with Dave Limp
My guest today is Dave Limp, the senior vice president of devices and services at Amazon – or, more simply, the guy in charge of Alexa. Dave’s group at Amazon also includes the Kindle e-reader, the Ring and Blink security camera systems, the Eero wifi router, and a host of other ... Show More
1h 17m
Dec 2020
YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps mark ... Show More
43m 58s