logo
episode-header-image
Dec 2021
31m 41s

Rapid Response: Re-founding Instacart, w...

Waitwhat
About this episode

This past summer, Fidji Simo departed from Facebook – where she stood among the highest-ranking female executives, serving as the head of their app – for the opportunity to become a first-time CEO at Instacart. She replaced founder Apoorva Mehta, who appeared on this show last spring to talk about Instacart’s incredible COVID-fueled growth. Since then, Fidji has emphasized an evolved company mission, diversifying the company’s leadership and focusing on providing the necessary technology to help grocery retailers best serve their customers. As you’ll hear Fidji mention in the episode, she was raised in a French-Sicilian family where food anchored their daily life. “To me, Instacart’s mission resonated deeply, and I saw a very big opportunity.”

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Today
How a summer job grew into an ice cream empire, with CEO Ben Van Leeuwen
Van Leeuwen Ice Cream is one of the fastest growing dessert brands in the country. It’s known for its seriously delicious classic flavors and its wacky collaborations. (Kraft Mac and Cheese ice cream, anyone?) Co-founder and CEO Ben Van Leeuwen talks with Jeff Berman to reveal ho ... Show More
32m 44s
Jul 8
PBS fights for its future, with President & CEO Paula Kerger
PBS President & CEO Paula Kerger joins Rapid Response to take us inside the organization’s financial reality if federal funding is stripped, and how she’s battling to protect iconic programming — from Frontline to Sesame Street. Kerger shares the role of corporate philanthropy in ... Show More
27m 7s
Jul 3
How Baby2Baby stepped up as LA wildfires raged, with co-CEOs Norah Weinstein and Kelly Sawyer Patricof
Devastating wildfires tore through Los Angeles at the start of 2025. Nonprofit Baby2Baby was on the ground leveraging its deep knowledge of how to respond to natural disasters to help families in need. Co-CEOs Norah Weinstein and Kelly Sawyer Patricof joined host Jeff Berman on s ... Show More
36m 16s
Recommended Episodes
Oct 2021
20VC: Instacart CEO Fidji Simo on Why You Need Sponsors Not Mentors, Where Management Skills Align with Good Parenting & The First 100 Days as CEO at Instacart; The Challenges, The Surprises and The N
Fidji Simo is the CEO @ Instacart, the company that allows you to order whatever you want from local stores, delivering it straight to your door. Fidji joined the Instacart board 10 months ago and just 3 months ago, Fidji joined Instacart full time as CEO. Prior to Instacart, Fid ... Show More
37m 23s
May 2023
Fidji Simo - Creating Delightful Consumer Experiences - [Invest Like the Best, EP.328]
My guest this week is Fidji Simo, the CEO of Instacart. Fidji grew up in a small town in the South of France and was the first person in her family to graduate from high school. Since then, she has had a dazzling career with stops at France’s leading university, eBay, and Faceboo ... Show More
1h 13m
May 2022
Fidji Simo on Integrating Work and Life
When Fidji Simo was an exec at Facebook, she discovered she had a chronic health condition. That meant: taking meetings from her bed, fainting at work, and awkward conversations with her bosses. That experience taught Fidji how to be a leader while taking care of herself and putt ... Show More
33m 53s
Jul 2021
How to weather the rollercoaster of entrepreneurship with Dana Baki, COO and Co-Founder of Munch:On
Today’s episode is with Dana Baki, co-founder and COO of Munch:On (formerly LUNCH:ON), a food delivery app and one of the region’s fastest growing tech companies. The company was selected as one of the Top 50 Hottest Tech Companies in the World by Techcrunch. Before starting MUNC ... Show More
1s
Mar 2022
113. The Committed Innovator: Keho founder Tekla Back
Disruptive food start-ups have increasingly grabbed headlines and the attention of large consumer packaged goods companies. The plant-based keto snack company Keho is continuing this trend by offering its savory “real food” bites to a health-conscious market that includes athlete ... Show More
30m 47s
Nov 2018
Rent The Runway's Jenn Hyman At The HIBT Summit
Our first episode from the How I Built This Summit features Jenn Hyman, co-founder of Rent The Runway, a designer clothing rental service that pulls in $100 million a year. When Jenn sat down with Guy Raz for a live interview at the Summit in San Francisco, she shared her long te ... Show More
15m 43s
Sep 2023
How Zepto is delivering the results - an investor's insight
Zepto - the quick climber in quick commerce! With a billion-dollar valuation, what is making this 2-year-old company zip in a race with others that are backed by big corporates? Get the scoop on how Zepto is capturing the Kirana corner in quick commerce from its investors. TMB Ho ... Show More
32m 30s