I remember being in London in the summer of 2001…I made my usual pilgrimage up to the original Rough Trade records store on Talbot Street, off Portobello Road in Notting Hill…
I was a little bummed out with music at the time, so I was hoping for some inspiration…the mainstream was awash in pop music…spice girls, backstreet boys, Britney Spears…
And alt-rock had kinda lost its way after grunge burned out…the big acts were searching for direction…there were far too many one-hit wonders…and nu-metal, the biggest thing at the time, was very, very polarizing…you either were really into it or you hated it…
It also seemed that this new genre dubbed “electronica” was siphoning off a lot of rock fans…music made the old-school way with guitars, bass, drums, and vocals seemed old-fashioned, out of date, and played out…
But that couldn’t be true, could it?...in the past, every time rock was declared dead, someone or something came along and breathed new life into everything…
I told this story to Nigel, the guy at the desk of the tiny shop… “Give me something that is exciting, new, and fresh,” I said… “Give me hope”…
Nigel reached under the counter and pulled out a cd single… “Here, mate,” he said, “This should cure all your ills”…it was a song from The Strokes.
Turns out he was right…The Strokes were one of the very, very first new bands behind the indie-rock revival that began at the tail end of the 90s and blew up over the next couple of years…nice one, Nigel…
But why The Strokes?...where did they come from?...and why was this guy in London telling me about a band from New York?...this requires some explanation…
Learn more about your ad choices. Visit megaphone.fm/adchoices