This week on the podcast we had the pleasure to sit down with one of the most influential people in the science of human behavior, BJ Fogg. Growing up in a family and culture that revolved around optimizing yourself, BJ naturally became interested in behavioral science at an early age.
Then, at university, he gravitated towards psychology with the goal to help people change their behavior in a positive way. Back then "behavioral design" didn't really exist, so BJ launched his own research lab at Stanford and founded a number of models that sit at the core of the field.
If you'd like to know how behaviors are formed or you're thinking about introducing a new habit to your life, you shouldn't miss this episode!
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