logo
episode-header-image
Nov 2021
31m 17s

Focus on the scale that your customers c...

Waitwhat
About this episode

Too often, companies only focus on the type of scale that’s visible: massive campuses, thousands of workers, offices around the globe. But as Land O’Lakes proves, there are less conspicuous ways to scale – ways that supply your business with structural integrity. This is something CEO Beth Ford knows well. She’s strategically scaled Land O’Lakes – often beneath the surface of what the average consumer sees. As she puts it: “We have to treat our business like the ecosystem it is." Cameo appearances by: Tim Maltin (Titanic expert) and Lukas Fricke (farmer).

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Jul 10
How a summer job grew into an ice cream empire, with CEO Ben Van Leeuwen
Van Leeuwen Ice Cream is one of the fastest growing dessert brands in the country. It’s known for its seriously delicious classic flavors and its wacky collaborations. (Kraft Mac and Cheese ice cream, anyone?) Co-founder and CEO Ben Van Leeuwen talks with Jeff Berman to reveal ho ... Show More
32m 44s
Jul 8
PBS fights for its future, with President & CEO Paula Kerger
PBS President & CEO Paula Kerger joins Rapid Response to take us inside the organization’s financial reality if federal funding is stripped, and how she’s battling to protect iconic programming — from Frontline to Sesame Street. Kerger shares the role of corporate philanthropy in ... Show More
27m 7s
Jul 3
How Baby2Baby stepped up as LA wildfires raged, with co-CEOs Norah Weinstein and Kelly Sawyer Patricof
Devastating wildfires tore through Los Angeles at the start of 2025. Nonprofit Baby2Baby was on the ground leveraging its deep knowledge of how to respond to natural disasters to help families in need. Co-CEOs Norah Weinstein and Kelly Sawyer Patricof joined host Jeff Berman on s ... Show More
36m 16s
Recommended Episodes
May 2021
Sponsored: Small Business Stories | Columbia Sportswear | 2
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small.It’s 1970 and Gert Boyle’s life is in ruins. Her husband’s just died, and now, as a midd ... Show More
31m 23s
Mar 2023
🧃 “The Soda School of Business” — Pepsi’s ultimate MBA. Matthew McConaughey’s Salesforce. Shef’s $100M meal.
PepsiCo’s greatest export isn’t a liter of cola, it’s leaders of companies. Salesforce stock surged 12% despite one strange issue: This tech company is paying Matthew McConaughey $10M/year. And Shef has raised $100M to deliver your neighbor’s homecooked meals — It’s “the Etsy of ... Show More
22m 10s
Mar 2024
Personal Branding Tips for Agency Owners
Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? To discover how to leverage your personality to build client trust and supercharge sales, Brooke Sellas interviews Sarah Scott. Guest: Sarah Scott Review o ... Show More
41m 36s
Oct 2022
🌯 “Just a small town girl” – Chipotle’s village strategy. Mobileye’s chauffeur. UPS vs FedEx.
Chipotle just revealed that small towns are where it makes the most money (and fyi,, guac is now extra extra). In the first big IPO in months, Mobileye is trying to be your robot chauffeur. And UPS and FedEx are the perfect case study right now in what’s working and what isn’t: M ... Show More
18m 39s
Dec 2019
Lulu tries to become Nike — How Saudi Aramco makes $90B in profits/year — Away’s drama arrives
Oil legend Saudi Aramco is the most valuable company in the world and it just IPO’d, but how does it make money? Luggage brandicorn Away went through a week worse than your worst travel trip, so we’re looking at what actually went wrong. And Lululemon reported earnings, but we’re ... Show More
17m 49s
Apr 2019
Walmart’s secret “store of the future” unveiled, Starbucks’ loyalty-powered record high, and 3M’s worst day since ‘87
Starbucks announced the return of the S’mores Frappuccino, but we’re focused on what its new loyalty program change means to your daily routine. Walmart has been cooking up a “store of the future” out of its Long Island-based lab, so we checked it out. And post-it note creator 3M ... Show More
15m 42s
Dec 2020
Introducing Business Movers
Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, the makers of the hit series Business Wars, and Lindsay Graham, the hos ... Show More
1m 50s
Sep 2022
EP90 : « La marque personnelle pour trouver un job ? » avec Caroline Mignaux
Les entreprises ne sont pas les seules à avoir leur « marque » (Employeur) ! Les candidats aussi ont leur « marque » personnelle ! Elle permet de se démarquer pour trouver un job et sa place professionnellement.Pour Caroline Mignaux, notre invitée dans ce nouvel épisode de Trouve ... Show More
30m 22s