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Oct 2021
4m 21s

Qu’est-ce que le sportwashing ?

BABABAM
About this episode
Qu’est-ce que le sportwashing ? Merci d’avoir posé la question !  Variante du greenwashing, pratique qui consiste à adapter sa communication pour un affichage plus éco-responsable, voici le sportwashing : on paie une équipe ou des athlètes pour que leurs futures performances, soient associées à une image de marque. Le but, c’est que toute l’affection dévelop ... Show More
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