Michael Wenner, VP of Marketing and Director of Business Development at Masterworks, explains why art should be valued as an asset class. Wenner also details how Masterworks is democratizing art for all, and why his bullish marketing flare has brought attention to the rising site.
Jul 15
Marketing Has Forgotten What It’s For
Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep cu ... Show More
51m 14s
Jul 1
Why Agents Will Buy, But Marketing Must Stay Human
A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and a ... Show More
1h 3m
Jun 17
Why 90% of Your Brain Ignores Ads
What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine ... Show More
1h 20m
Feb 2022
Scott Lynn & Masha Golovina, Masterworks – The World's Largest Art Buyer on Inflation, NFT's & Reaching Unicorn Status | #388
In episode 388, we welcome our guests, Scott Lynn and Masha Golovina, the CEO and Head of Acquisitions for Masterworks, the newly minted unicorn that’s providing everyone the ability to invest in top tier blue-chip art. In today’s episode, we start with an update since we first t ... Show More
1 h
Oct 2021
Scott Lynn of Masterworks Talks All Things Art Investing
Welcome to the Investing for Beginners podcast. In today’s show, we discuss: *The art market with Scott Lynn, CEO, and founder of Masterworks.IO. *How art is one of the undiscovered asset classes of the investing world and the opportunities in the art market for regular investors ... Show More
29m 19s
Jan 2023
Sotheby's vs Christie's | The Art of the Auction | 4
Get your paddles ready, because we’re diving into the art of the auction. First up is Vanity Fair art columnist Nate Freeman, who’s taking us inside New York high society with a look at auction culture today — including a record-breaking sale that raked in over $1 billion. Later, ... Show More
40m 35s
Dec 2022
2023 Predictions- Investigations, India, China, Unemployment & Other
<p>Skip the waitlist and invest in blue-chip art for the very first time by signing up for Masterworks: https://masterworks.art/valuetainment Purchase shares in great masterpieces from artists like Pablo Picasso, Banksy, Andy Warhol, and more. 🎨 See important Masterworks disclos ... Show More
13m 42s