Girls who played with dolls were then asked about future careers. Those who played with Barbie more likely to envision traditional pink-collar jobs than were girls who played with Mrs. Potato Head. Erika Beras reports
Jul 2023
The Barbie Tapes: When Girls--and Barbie--Could Do Anything
In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing ... Show More
32m 26s
Jul 2023
The Barbie Tapes: A Toy is Born
When Barbie arrives on the toy scene in 1959, her celebrity is instantaneous, and not just because of her controversial appearance. Worldwide, Barbie is still the best-selling doll of all time. But Barbie has always been more than just a doll - she's a cultural touchstone. From p ... Show More
30m 58s