How do you evolve a 100-year-old brand that has become unbelievably iconic? In this week's episode, we get a look behind the big screen curtain with Emily Oberman of Pentagram as she retells the story of rebranding one of the big five major film studios.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Produced by Matchstic, matchstic.com / @matchstichouse (Instagram)
Hosted by Blake Howard, @blakehoward (Instagram)
Co-hosted by Sarah Gail Hughes
Edited by Matt Owen