What makes a great podcast? The same thing that makes a great business: Start with your audience and build from there. In this conversation, I speak with Jen Sargent, CEO of Wondery, a podcast company that has created many big hits (Dirty John, Dr. Death) and was acquired this year by Amazon. We talk about growing during difficult times, building stories tha ... Show More
Feb 2023
SPI 651: Top Lessons from Interviewing Billionaires with Jess Larsen
<p>#651 Connecting with your audience through podcasting can be a game-changing strategy for any brand. As you know, we're already helping many entrepreneurs take advantage of this opportunity. But what is the other, less often talked about, benefit of creating a show in your nic ... Show More
36m 39s
Aug 2023
How a Podcast Helps You Design A Life You Love & Speed Up Your Sales - It's Time To Podcast Bootcamp
How can you have the courage to believe in yourself and put your authentic voice out in the world? Cathy shares what she learned from the Taylor Swift concert about being fierce and creating oneness in a stadium of 70,000 people, how to simplify the tech side of podcasting, what ... Show More
1h 29m
Sep 2021
How to Attract Podcast Listeners & Grow an Engaged Audience of Superfans - It's Your Turn to Podcast Series
How can you find your first podcast listeners before you've even started your podcast? In Day 2 of our podcasting series, Cathy shares why the level of engagement is more important than the number of followers, how to create excitement for your show before it launches, and how to ... Show More
1h 4m