Kate Bordwell leads design research at Skyscanner in Scotland. Yes, the website that helps you fly places for your Instagram feed. And in former lives she was an account planner and a digital strategist. So how do all these experiences inform her approach to design thinking?
We discuss:
- What design thinking is
- Working across company silos and departm ... Show More
Apr 2025
Episode 747: Wednesday Weekly Win: What Happens When a 7-Figure Business Meets BBD? Kate Northrup Tells All - A Digital CEO Success Story
<p dir="ltr">Are you curious how a $97 course could pave the way to a multi-million dollar empire? Today, Jenni sits down with Kate Northrup, who shares how the tools in Business By Design refined her launch strategies, leading to dramatically increased results, even with an alre ... Show More
50m 5s
Jan 2025
A Middle Manager’s Guide to Executing Strategy
Imagine this scenario: Your company’s executive team has just announced their new master plan for growing the business. Now it’s your job, as a mid-level manager, to put it into practice. So where do you start? In this episode, strategy consultant Andrea Belk Olson explains how t ... Show More
46m 35s
Mar 2023
S9E29: Developing a US Market Entry Strategy in 1 Week - Ya's Strategy Sprint Experience
Send a textIn this episode, Ya Li shares how her Strategy Sprint case team built a market entry strategy for a Spanish language training company in just 1 week! (Pretty impressive, huh?)By participating in Strategy Sprint, a virtual consulting project, Ya confirmed her decision t ... Show More
18m 7s
Jan 2022
What Makes a Strong Strategy?
Strategy is a vital part of any marketing campaign. But for a channel as powerful as TV, it's especially important to invest in optimizing your messaging, positioning, and target audience. Not doing so could mean missing out on major opportunities.
In this episode, we chat with C ... Show More
23m 10s
Jan 2025
An operator’s guide to product strategy | Chandra Janakiraman (CPO at VRChat, ex-Meta, Headspace, Zynga)
<p><strong>Chandra Janakiraman</strong> is the chief product officer, executive vice president, and a board member at VRChat. Previously, he was a product leader at Meta, where he led Facebook’s social experience interfaces and Reality Labs’ growth; served as CPO at Headspace, wh ... Show More
1h 47m
Sep 2024
106\\ Proven Strategies to Elevate Your Brand, Streamline Operations, and Grow Your Design Business With Jacqueline Green
<p>Are you an interior designer struggling to build a profitable, sustainable business? Do you feel overwhelmed by the marketing and business side of your creative practice?</p>
<p>In this episode, Jacqueline Green, founder of Behind the Design, shares her proven strategies to he ... Show More
32m 34s
Oct 2025
Market Insights Shape PR – Habitat for Humanity
Send a textOur Guest:Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization’s global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 count ... Show More
29m 42s
Sep 2025
HR Works Podcast: How Coca-Cola is Making Their People Strategy Build the Business
How can you do it all at once? It’s a question that rings in the mind of many HR professionals, saddled with goal after goal, and for good reason. The workload of HR professionals is mighty, and the deliverables are grand. Upholding a business model, supporting your people strate ... Show More
31m 29s
Sep 2024
To Set a Great Strategy, Start by Imagining the Future You Want
Some managers develop strategy by focusing on problems in the present, and that’s especially true during a crisis. But Mark Johnson, co-founder of the innovation consulting firm Innosight, argues that leaders should imagine the future and then work backward to build their organiz ... Show More
25m 59s