Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.

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Show Notes

AutoBooks — Jordan’s current place of work
Ambassador, ActiveCampaign — some of Jordan’s previous employers
UPC Code Manager — Jordan’s product
Compound Growth — Jordan’s article on the franchise philosophy
Nathan Baschez — works in podcast media, UI design
Better Done Than Perfect — Jane’s show at Userlist
BiggerPockets forum — real estate investing resource
TAM — total addressable market
Joanna Wiebe — founder of Copyhackers
Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
Farnam Street — a resource for mental models
Follow Jordan on Twitter
Ventures & Adventures — Jordan’s site

Today’s Sponsor

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