Join us in this exciting podcast as we focus on KSA to examine consumer behaviour online, the use of social media and how brands can best capture this important market. Host: Zaira Lakhpatwala, Media Editor of Arab News. Guests: Shivani Kulshrestha, Strategist at Socialize Agency and Osama Taher, Projects Director at Create Media Group, Riyadh.
Jun 2021
Events and Experiential Marketing
Join us for this informative podcast as we look at the future outlook for events, how do we build industry confidence and has anyone got the hybrid model right? Host: Austyn Allison, Editor of Campaign ME Guests: VMLY&R Commerce (Geometry)'s Katie Streten and Safwan Roufai, and ... Show More
53m 1s
Oct 2020
Focus on Diversity: is advertising in the MENA perpetuating stereotypes
Join us in this informative podcast to discuss creating diversified content to diversified audiences and how it is becoming an imperative for brands.
Host: Austyn Allison, Editor, Campaign ME
Guests: Priya Sarma, Corporate Communication Manager, Unilever MENA & Sara Denby, Head o ... Show More
41 m