What was it like to enter the UAE market only a few months before COVID-19 hit? For South Africa based Osman and Shaista Osman, the duo behind the entertainment management company, Blu Blood, it was their pre-existing network in the UAE which helped them navigate the uncertainties in the industry. We also have Emirates NBD's Executive Vice President and Head Business Banking, Rohit Garg, who weighs in on how companies can franchise out of one market into the UAE. www.emiratesnbd.com
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