In previous episodes of our digital series, All Models Are Wrong we’ve talked to people from across the industry about how digital transformation is impacting the sports business. Today we continue that conversation with Elliot Richardson, co-founder and chairman of Dugout, the football digital platform part owned by the biggest clubs in the world, including ... Show More
Oct 13
UP575 Chat_UP: 'That's So AI', Rogue Agents and Superintelligence
Gen Z has a new insult for anything that looks cheap: “that’s so AI”. Richard Gillis and Andy Shora of TFG Labs ask what that means for a sports industry selling AI to investors, sponsors and fans all at once. They cover who should own AI inside a club, what happens when the shir ... Show More
56m 53s
Oct 2025
Football’s Golden Era: Iconic Sponsors, Classic Adverts & Retro Kits | The Overlap Fan Debate
Welcome back to The Overlap Fan Debate, brought to you by Sky Bet.This week, Jamie Carragher and Paul Scholes are joined by some of the biggest fan channels in the country, along with football marketing expert Adam, better known on TikTok as @adamthecco, to talk all things sponso ... Show More
49m 54s
May 2024
Crypto and football: Uneasy team mates
Where next for the sometimes tricky relationship between football and crypto companies? We look at how some of the biggest clubs, and players, have embraced crypto products, and what that means for supporters. From fan engagement tokens to NFTs, advertised by the world’s biggest ... Show More
17m 29s