In previous episodes of our digital series, All Models Are Wrong we’ve talked to people from across the industry about how digital transformation is impacting the sports business. Today we continue that conversation with Elliot Richardson, co-founder and chairman of Dugout, the football digital platform part owned by the biggest clubs in the world, including ... Show More
Aug 25
UP567 Spin Class: Infantino's fightback; Saudi post-LIV; AJ v Tyson, Hearn v White
Spin Class is Unofficial Partner's series on sports comms, PR, reputation and crisis management.Three stories:A FIFA president everyone's written off who isn't going anywhere. A billion-dollar golf breakaway running out of road. And a heavyweight fight that keeps getting made and ... Show More
1 h
Aug 18
UP566 Chat UP: I never want to hear the phrase 'Palantir for Sport' again
Chat UP is Unofficial Partner's series on AI in the sports business.Today's guest is Mike Bracken CBE. He built the UK's Government Digital Service, became the country's first Government Chief Data Officer, and now runs the consultancy Public Digital, advising governments and ins ... Show More
53m 19s
Oct 2025
Football’s Golden Era: Iconic Sponsors, Classic Adverts & Retro Kits | The Overlap Fan Debate
Welcome back to The Overlap Fan Debate, brought to you by Sky Bet.This week, Jamie Carragher and Paul Scholes are joined by some of the biggest fan channels in the country, along with football marketing expert Adam, better known on TikTok as @adamthecco, to talk all things sponso ... Show More
49m 54s
May 2024
Crypto and football: Uneasy team mates
Where next for the sometimes tricky relationship between football and crypto companies? We look at how some of the biggest clubs, and players, have embraced crypto products, and what that means for supporters. From fan engagement tokens to NFTs, advertised by the world’s biggest ... Show More
17m 29s