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Aug 2021
5m 52s

What Happened To Blackberry

MAD OVER MARKETING
About this episode

In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn't, wanted one. The brand held more than 20% of the global market share. What went wrong? How did an iconic brand become obsolete? Listen to find out.

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