logo
episode-header-image
Aug 2021
23m 21s

Why It’s Important Job Hunters Find Thei...

RENATA BERNARDE
About this episode

In this episode, I discuss why it’s essential to find your niche and the common misconceptions about niching down we need to debunk so you can get your next job faster.

You are not alone if you think you are a generalist without a specific niche, unique industry expertise, sector expertise, or deep knowledge of a particular area. Many executives believe they are generalists, and they may even announce that on their LinkedIn profiles and resumes.

Read the full Blog on the Website

  • 03:16 - The importance of niching down and finding your expertise.
  • 10:04 - Niching down means limiting the jobs you can apply for.  
  • 12:08 - You have to niche down to a specific group of companies or jobs.
  • 19:42 - You have to niche your entire business

Links mentioned in this episode:


About the host, Renata Bernarde

Hello, I'm Renata Bernarde, the Host of The Job Hunting Podcast. I'm also an executive coach, job-hunting expert, and career strategist. I teach corporate, non-profit, and public professionals the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress. 

Watch the Episodes on YouTube

Follow Renata on Social Media:





Up next
Oct 6
When the Recruiter Becomes the Candidate
Episode 311 - Leanne Brannigan spent years hiring. Then she was laid off, and used social media to document her experience job searching while unemployed. Her story exposes how the system treats candidates and what we can do better. I spend my weeks advising professionals who ass ... Show More
1h 2m
Sep 29
Job Search Insights from Ambition CEO Nick Waterworth
Episode 310 - Most job seekers focus on what they should do. In today’s episode, we dig into what they aren’t doing and why that’s costing them jobs. At a time when headlines are dominated by artificial intelligence, layoffs, and economic uncertainty, the themes from my discussio ... Show More
1h 1m
Sep 22
When Love and Leadership Collide: CEOs, HR, and Crisis Management
Episode 309 - Beyond the headlines, workplace scandals reveal deeper lessons about governance, disclosure, and accountability. In this episode, I share strategies for overcoming missteps and rebuilding your professional brand. Every so often, a string of corporate headlines force ... Show More
41m 20s
Recommended Episodes
Aug 13
How To Easily Explain A Gap In Employment | Ep #735
Austin shares how you can easily explain any gap in employment on your resume, LinkedIn profile, or in interviews!Time Stamped Show Notes:[0:30] - Why do employers care?[1:43] - Gaps on your LinkedIn profile[2:46] - Gaps on your resume[6:16] - How to explain your gapWant To Level ... Show More
8m 48s
Apr 2024
Maintaining Your Confidence in a Job Search
In this episode of the Impostor Syndrome Files, we talk about staying confident while looking for a new job. This is difficult under the best of circumstances but is particularly true when you’ve lost your job. How do you stay connected to your strengths and bring your best self ... Show More
36m 58s
May 2025
How To Actually Get A Job in 2025
In this episode, Erin chats with Sandra, who co-founded a successful classic car startup but now feels stuck and unsure how to break into her dream industry: health and wellness. They discuss the anxiety of re-entering the corporate world after entrepreneurship, how to leverage y ... Show More
16m 57s
Sep 2024
Effective Networking Is Making Friends, Not Asking For A Job | Ep #589
Austin shares his thoughts on why networking is all about making friends and not about asking for a job!Time Stamped Show Notes:[0:25] - Make friends instead of asking for a job[1:47] - The truth about networking[2:30] - A different way to look at networking[3:35] - What you shou ... Show More
6m 33s
Feb 2025
How To Monetize Your Passion & Do Work You Love | Ep #653
Austin shares how you can monetize your passion and make a living doing something you love!Time Stamped Show Notes:[0:30] - Reality vs. Ideal[1:45] - Industry examples[4:08] - Other examples Want To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to he ... Show More
7m 12s
Feb 2025
When Hiring, Emphasize Skills Over Degrees
The best leaders know that a person’s skillset and their willingness to learn are more important than the degree they have. Ginni Rometty, former Chairman and CEO of IBM, understands this deeply. She spearheaded a company-wide shift to skills-based hiring and development during h ... Show More
31m 36s
Jul 2023
Ep. 24: Building a Network, and Mastering the "Soft Skills" That Equal Professional Success with Sol Rosenbaum
I am happy to be joined by the engineering mentor, Sol Rosenbaum.  Sol brings home the bacon via his commercial real estate engineering firm. We get that towards the end of the episode, but the bulk of what we'll talk about is his passion project, mentoring young engineers. ... Show More
40m 44s
Mar 2024
When Scaling Your Start-Up, Don’t Lose What Makes It Special
So, you’ve successfully scaled your start-up and you’re growing into a mature company. What, if anything, should you retain from those early days? Harvard Business School professor Ranjay Gulati says the most successful organizations have one thing in common: a soul. “Soul” goes ... Show More
26m 57s
Jan 2025
How To 10x Your Networking By Starting A Podcast | Ep #652
Austin shares how you can 10x your networking by starting a podcast!Time Stamped Show Notes:[0:30] - Barriers to networking[1:15] - Podcast guests are new networking contacts[2:32] - Yeah, but how do I start a podcast?[6:16] - Ask questions that you want the answer toResources Me ... Show More
12m 26s