What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.
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Jan 21
Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans
With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world. Recorded live at the ANA Masters of M ... Show More
1h 2m
Jan 14
Norm de Greve (General Motors) | Driving into the Next Century
The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an ... Show More
42m 38s
Jan 12
Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré
At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human connection that brands are built on?In this bonus episode of ... Show More
42m 40s
Nov 2024
“The thing that makes podcasting great is that it’s audio first.” James Cridland on the state of the podcast industry
On a special bonus episode, James talks to me about the state of the podcast industry, the audio versus video conversation, and his thoughts on its future. Links: The Vergecast: They’re called “Podcasts” Podnews: Why is all the podcasting money in the US by Will Page The decentra ... Show More
38m 52s
Jul 2024
SPI 801: How to Win at Podcasting in 2024 with Alban Brooke of Buzzsprout
<p>#801 With data showing there are over four million podcasts out there, does it still make sense to start your own show? Well, it also turns out there are only about four hundred thousand podcasts regularly publishing new episodes. If you niche down, there might be no one talki ... Show More
41m 32s
Oct 2024
Prof G Markets: Can A Podcast Change Southwest Airlines? + The College Consulting Business
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Scott and Ed open the show by discussing Kalshi’s new election contracts, the rest of the bank earnings, the repercussions of ASML’s 2025 sales guidance, and Amazon and Google’s nuclear energy deals. Then Scott breaks down why he ... Show More
55m 3s
Feb 2025
Jay Shetty on Life, Love, and the Business of Podcasting
Jay Shetty, a #1 New York Times bestselling author, award-winning podcast host of On Purpose, Chief Purpose Officer of Calm, and purpose-driven entrepreneur, joins Scott to discuss his journey from monk to media mogul, the business of podcasting, and the key to successful relatio ... Show More
1h 3m
<p>Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://businessesg ... Show More