What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.
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Mar 11
Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious
If culture moves at the speed of TikTok, then today’s CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in the U.S. in 2018, TikTok has reshaped culture, content, and ... Show More
54m 56s
Mar 4
Lara Balazs (Adobe) | The Golden Age of Creativity
To kick off Women’s History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Founded in 1982, Adobe is a software company that is famous for its creativity, inn ... Show More
54m 6s
Nov 2024
“The thing that makes podcasting great is that it’s audio first.” James Cridland on the state of the podcast industry
On a special bonus episode, James talks to me about the state of the podcast industry, the audio versus video conversation, and his thoughts on its future. Links: The Vergecast: They’re called “Podcasts” Podnews: Why is all the podcasting money in the US by Will Page The decentra ... Show More
38m 52s
Jul 2024
SPI 801: How to Win at Podcasting in 2024 with Alban Brooke of Buzzsprout
<p>#801 With data showing there are over four million podcasts out there, does it still make sense to start your own show? Well, it also turns out there are only about four hundred thousand podcasts regularly publishing new episodes. If you niche down, there might be no one talki ... Show More
41m 32s
Oct 2024
Prof G Markets: Can A Podcast Change Southwest Airlines? + The College Consulting Business
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Scott and Ed open the show by discussing Kalshi’s new election contracts, the rest of the bank earnings, the repercussions of ASML’s 2025 sales guidance, and Amazon and Google’s nuclear energy deals. Then Scott breaks down why he ... Show More
55m 3s
Feb 2025
Jay Shetty on Life, Love, and the Business of Podcasting
Jay Shetty, a #1 New York Times bestselling author, award-winning podcast host of On Purpose, Chief Purpose Officer of Calm, and purpose-driven entrepreneur, joins Scott to discuss his journey from monk to media mogul, the business of podcasting, and the key to successful relatio ... Show More
1h 3m
<p>Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://businessesg ... Show More