You Know Change Is Necessary. What's Nex...

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, ... Show More

Do you want to learn to predict what your competitors will do next and prepare for it? Arjan Singh, author of Competitive Success: Building Winning Strategies with Corporate War Games, joins the show to explain how companies of any size can use war game simulations to uncover bli ... Show More

In a space evolving as fast as AI, how do you build something that stays relevant? According to Misbah and Farah Uraizee, co-founders of Nectar Social, the answer starts with founder-market fit. Solve the problem that you are uniquely suited to solve. In this episode, they share ... Show More

What can you learn from the science of behavior change that can help you make the changes you want to see in your life? Katy Milkman, PhD, a professor at the Wharton School of the University of Pennsylvania and author of the book “How to Change,” discusses the importance of accur ... Show More

Katy Milkman, the James G. Dinan Professor at The Wharton School of the University of Pennsylvania, host of Choiceology, Charles Schwab’s popular podcast on behavioral economics, the co-founder and co-director alongside Angela Duckworth of the Behavior Change for Good Initiative, ... Show More

Award-winning Wharton Professor Katy Milkman has devoted her career to the study of behavior change, and this weekend she joins us to discuss her recently released book, How to Change: The Science of Getting from Where You Are to Where You Want to Be.Change comes most readily whe ... Show More

Drawn on Milkman’s research and the work of her scientific collaborators, How to Change introduces strategic methods for identifying and overcoming obstacles that hinder change. Habits such as impulsivity, procrastination, and forgetfulness often hold us back from making positive ... Show More

When's the best time to start a new habit? And what makes some stick while others fall by the wayside? Behavioral scientist Katy Milkman's new book, How to Change, breaks down the research about how to leverage human nature instead of working against it to achieve your goals. Lea ... Show More

‏لتغيير ومنهجية التغيير، هذا الموضوع كان يطرح من سننين على شكل نصائح عامة و مجموعة ملاحظات واقتراحات، أما اليوم فقد شهد هذا العلم تطوراً غير عادي وأصبح علماً يدرس وصارت له ابحاث علمية كما تكتب به رسائل ماجستير ودكتوراه، وكما هو الحال في أي علم يبدأ بيسطاً ثم يتطور الى أن يتحول لم ... Show More