Joeboy, Ray BLK, 2baba and Ayra Starr discuss their best choruses, the direction Nigerian music is going in, mums crying to their music, and why it’s important to remember: “if I can't remember the lyrics or melody to my own song, how can anybody else?”
Mr Eazi protégé Joeboy blends Afrobeats, R&B and pop and was discovered online covering Ed Sheeran. He’s just released his debut album, Somewhere Between Beauty & Magic.
2Baba is one of Nigeria's biggest pop icons. He's a singer, songwriter, producer and entrepreneur who found fame with his international hit African Queen in 2006, and has worked with everybody from Burna Boy to WizKid and Tiwa Savage. Nigerian-Beninese artist Ayra Starr is tipped to be West Africa’s first female global teen superstar, the voice of a generation on the rise. She’s gained fans all over the world for her blend of trap, Afropop and R&B, and racked up 3 million views for her smash single Away. And finally, Nigerian-born London-based singer Ray BLK is one of the most important voices coming out of the UK right now. She’s been called “the UK’s answer to Lauryn Hill” for her ability to blend different genres and take on subjects ranging from youth violence to female empowerment.