Have you ever spoken to a friend about something, only to see an ad appear on your phone for that exact same thing? Today’s guest, Dr. Jen Golbeck explains why this is… Dr Golbeck is an associate professor in the Information Science department at the University of Maryland, and a computer scientist specialising in media surveillance, information security and artificial intelligence. Through TED Talks, her informative TikTok channel and her university course ‘How to Become an Influencer’, Dr. Golbeck educates people on the best ways to interact with technology, social media and personal information in the digital world. Jen joins the show today to discuss the positive and negative impacts of social media, the dangers of using our smart devices, and the tricks you can use to boost your engagement on social media platforms.