Nobody enjoys paying full price- who doesn’t like scoring a sweet deal?! Yet many of us don’t think to do what it takes to pay less for the things that we buy. Whether it’s the fear of rejection or not wanting to be perceived as a cheapskate, there are a number of false narratives at play that are keeping us from pouncing on discounts. And it’s important to simultaneously keep in mind that, in the words of Michelle Singletary, “discounts make us dumb!” In the quest to pay less, it’s important to not fall victim to the ploys of marketers and advertising! We discuss all of these patterns of thinking, as well as the steps that we need to take in order to ensure that we’re getting the absolute best deal on almost everything.
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