Why podcasts, advertising, and podcast players need to change to grow listenership — plus an interview with Dave Jackson of School of Podcasting, and headlines from podcasting and on-demand from Podnews…
- The impact of the recent podcasts stats on listenership from Edison research report
- More monthly actives than Twitter
- The number of people engaged, listening
- A lack of differentiating content impacting the growth rate of podcast listenership
- The need to recapture the people not showing interest in listening to podcasts, requiring reengaging and retraining
- Are the importance of podcasting and where you can listen to podcasts both shifting?
- The way people are listening has changed, as radio is also shifting and changing
- More podcasts are listened to in the car than satellite radio
- Why we have not reached a saturation point with podcasting
- How podcast consumption habits are similar to radio without skipping sponsorships
- A rich audio experience will allow ads
- Listeners have been prove to take action because of call to action in a podcast player
- Long-form audio and the willingness of audience to consume ads
- Content partnerships, giving the listener what they need for their life in return for mindshare as the next level of advertising
- A push to native content in podcasts
- Where trust starts, stops, and breaks with advertisers and shows
- Do ads that are long form shows break trust similarly to influencers who hock clothes and don’t report it
- The challenge of how to activate Americans who don’t listen and the people who tried podcasts and denied it is not for them
- Are podcasts a medium of opportunists? Or thoughtful content creation?
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