A denim specialist with over twenty years of experience tells us why the best studied at the house of Levi's.
TIME STAMPS (1:14) Adriano Goldschmeid (2:42) Levi Strauss (3:39) Tiia at Levi's
(4:10) Levi's tabs
(5:05) Tiia's Work History
(6:40) Denim History
(8:27) Tommy Hilfiger x Hip Hop
(11:04) Marc Jacobs Denim
(12:10) Designer Jeanswear
(13:00) Genuine Denim
(14:30) Stretch Denim
(19:46) Calvin Klein
(21:52) Denim Pollution
(22:18) Laundries (Denim process)
(24:24) Role of a Denim Specialist
(25:09) Denim Finishes
(26:32) Stone washing
(27:30) Indigo
(28:39) 7 for All Mankind
(29:30) Premium Market
(30:56) Raw "Japanese" Denim
(33:11) Selvedge Denim
(33:11) Selvedge Denim
(35:55) Not a Purest
(37:00) Denim is a canvas
(38:56) Angora Group
(42:30) Black - Non Indigo Denim
(46:00) Partnering & Outsourcing
(48:00) Overseas & Local Manufacturing