Do audiences, sponsors and broadcasters still have the patience for five-day matches? Or is the future now with the shorter one-day and Twenty20 formats?
Rahul Tandon speaks to Geoff Allardice, general manager of cricket for the International Cricket Council, about his hopes that the inaugural World Test Championship final this year will reinvigorate traditional long-form cricket, as well as Lalit Beriwala, director of the major cricket sponsor Shyam Steel, one of the tournament's major sponsors.
But the world's biggest cricketing nation, India, has moved firmly over to the faster-moving - and more profitable - three-hour T20 matches. We hear from cricket writer Sharda Ugra, player-turned-commentator Deep Dasgupta, and sports business analyst Mudar Patherya.
(Picture: Indian batsman Virat Kohli leaves the field after being dismissed in a test match against New Zealand; Credit: Hagen Hopkins/Getty Images)