logo
episode-header-image
Mar 2020
16m 2s

Can This Man Change the American Diet?

HARVARD BUSINESS SCHOOL
About this episode
Ayr Muir always had an interest in the environment. After HBS, he thought he’d find a job in wind power—until a friend gave him an alarming UN report detailing livestock’s impact on CO2 emissions. With the average American consuming 3.1 servings of meat daily, Muir realized that food was a place he could make a difference. In 2008 he started Clover Food Lab ... Show More
Up next
Today
Crafting Your Life
Professor Leslie Perlow on how to find more joy in your life by being more intentional with your time 
13m 25s
Aug 5
Back to the Future
Scott Anthony (MBA 2001) on how historical examples of disruptive innovation can help us hunt for the next big thing 
13m 55s
Jul 17
Play with Purpose
Commanders’ owner and 26North founder Josh Harris (MBA 1990) on why anchoring leadership in personal passion and civic responsibility is a winning strategy 
19m 30s
Recommended Episodes
Oct 2019
Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes
“The mission of Impossible Foods is very simple. It’s to completely replace animals in the food system by 2035.”Pat Brown By now, most of you have heard about the Impossible Burger.I imagine many of you have tried it. Arguably the ‘beefiest' plant-based patty, even the most attun ... Show More
2h 22m
Sep 2022
How to get people eating less meat
Farming animals for meat has a massive environmental impact, both in terms of land use and carbon emissions. But in order for people to eat less meat, they need to be excited about the alternatives. Around the world, people are coming up with ingenious meat replacements that look ... Show More
24m 28s
Jul 2022
Plant based promises, rise of the plant based burger
In Plant Based Promises, foodie, researcher and broadcaster Giles Yeo looks at the science behind plant based diets and the increasing number of plant based products appearing in supermarkets and restaurants. The market for plant based products could be worth $162 billion in the ... Show More
27m 33s
Feb 2023
Vegetarian school dinners
What if all schools offered only plant-based options for 3 out of 5 lunches a week? Would that be enough to trigger a broader societal shift to eating less meat, and allow us to meet our sustainability commitments?We’re not talking about making school dinners entirely vegetarian ... Show More
31m 19s
Nov 2018
Bruce Friedrich On The Clean Meat Revolution
“Raising crops to feed animals so we can eat animals is vastly inefficient.”Bruce Friedrich  7.5 billion people currently share this spinning blue planet we call Earth. By 2050, that number will escalate to 9.7 billion. By 2100? 11 billion.How can we possibly feed 11 billion peop ... Show More
1h 48m
Feb 2024
2024 is 7% Over, Doug Wants to Have More Fun, Vegan Restaurants Adding Meat Back to Menus In Order to Survive
Wednesday, January 31st. In this episode we talk about: Doug's plan to have more fun Weather report: Robot-run Kernel restaurant opens soon, Meat the Mushroom earns Shark Tank funding, US Senators introduce bill to keep cultivated meat off school menus, luxury vegan chocolates in ... Show More
46m 21s
Jan 2024
Which is better for you: "Real" meat or "fake" meat? | Carolyn Beans
In 2021, a survey of over 1,000 Americans found that nearly two-thirds had eaten plant-based meat alternatives in the past year. Many cited potential health and environmental benefits as their motivation. But are these alternative meats actually better for us and the planet? Caro ... Show More
7m 23s
Jan 2018
What Is “Clean Meat”? Paul Shapiro On The Future of Food
Unbeknownst to most, animal agriculture is the number one culprit when it comes to almost every single man-made environmental ill on the planet. Untenable amounts of land, water and feed are required to raise the number of animals necessary to meet demand. Creating more greenhous ... Show More
2h 11m
Feb 2022
How Impossible Meats Might Save the Earth
People talk about greenhouse-gas emissions from cars, planes, and factories, but one source out-pollutes them all: Cows. Raising meat animals like cows generates more methane than the entire fossil-fuel industry. So Pat Brown left his job as a Stanford biochemistry professor to d ... Show More
42m 50s
Dec 2019
Lab 019: What's Beef?
Plant-based meat substitutes have come a long way since frozen veggie patties with big chunks of carrots and sharpie grill marks. Now, companies like Impossible Foods are making plant-based burgers that look, smell, taste and bleed like real meat. In this Lab, Titi and Zakiya lea ... Show More
28m 10s