logo
episode-header-image
Jun 2021
27m 13s

S10E22 - The Show Must Go On: Broadway M...

APOSTROPHE PODCAST NETWORK
About this episode

This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge hits and the marketing behind these shows is often bold and outrageous. And sometimes, the marketing is just plain fun.


We know you want to listen to all the ads in this show. On the off-chance you don’tsubscribe ad-free here.


Hosted on Acast. See acast.com/privacy for more information.

Up next
Jul 25
Billionaire Tourism for the Super Wealthy
An encore episode from the Under The Influence Archives. A very interesting favourite.Most tourism marketing aims at the largest audience possible.This week, we look at a sub-category aimed at the smallest audience possible:Billionaire Tourism. The super wealthy get bored easily. ... Show More
27m 3s
Jul 18
When You're This Big, They Call You Mister
From the Under The Influence Archives. One of our favourites.There are some time-honored honorifics in the world of marketing.“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.They’re usually l ... Show More
27m 35s
Jul 11
Seeing Is Believing: The Power of Demonstration Commercials - Part Two
An encore episode of Under The Influence.... one of our favourites.Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.Like an air freshener commercial that tricked blindfolded people into thinking a fi ... Show More
26m 45s
Recommended Episodes
Apr 2025
187 - The Crazy Way to Make Millions on Broadway
Get JD's new playbook Social Media Selling Machine here. Today, Jon talks about some of the most successful Broadway shows in history and the people who are really making money on them behind the scenes. Plus, hear an exclusive interview with Adam Levowitz about the challenges an ... Show More
21m 15s
Jun 2024
593. You Can Make a Killing, but Not a Living
<p>Broadway operates on a winner-take-most business model. A runaway hit like <i>Stereophonic </i>— which just won five Tony Awards — will create a few big winners. But even the stars of the show will have to go elsewhere to make real money. (Part two of a <a href="https://freako ... Show More
49m 39s
Feb 2025
The Business of Broadway
There’s a phrase that’s common among those in the theater industry: You can’t make a living, but you can make a killing. Jill Furman is a theatrical producer and winner of multiple Tony awards. She’s part of the team that brought breakout successes “Hamilton” and “In The Height ... Show More
28m 34s
Apr 2025
630. On Broadway, Nobody Knows Nothing
<p>A hit like <i>Hamilton</i> can come from nowhere while a sure bet can lose $20 million in a flash. We speak with some of the biggest producers in the game — Sonia Friedman, Jeffrey Seller, Hal Luftig — and learn that there is only one guarantee: the theater owners always win. ... Show More
1h 1m
Jun 2024
592. How to Make the Coolest Show on Broadway
<p>Hit by Covid, runaway costs, and a zillion streams of competition, serious theater is in serious trouble. A new hit play called <i>Stereophonic — </i>the most Tony-nominated play in history — has something to say about that. We speak with the people who make it happen every ni ... Show More
1h 5m
Jun 2024
Expansion on Broadway
<p>The play, entitled “Steadily She Slows”, has, from a dramatic perspective, turned out to be a dud.</p> <p>It started with such a promising prologue of pandemic, recession, recovery, political upheaval, war and inflation. However, it has since settled into a drawn-out, repetiti ... Show More
7m 28s
Oct 2024
There's No Business Like Scam Business | 128
Garth Drabinsky overcomes a sickly childhood to become a world-famous theater producer, bringing big shows like Phantom of the Opera and Joseph and the Amazing Technicolor Dreamcoat to his native Canada. Then he tackles Broadway, always staging shows that were bigger, brighter, a ... Show More
43m 45s
Apr 2025
Give My Regards to the Broadway Episode!
Broadway is a street in NYC, but more than that it's a term for the NY theater district. They say the neon lights are bright there. Who knows?See omnystudio.com/listener for privacy information. 
47m 22s
Jun 2022
Tonys Roundtable - Hugh Jackman, Ruth Negga, Mary-Louise Parker, Sam Rockwell & Jesse Williams
Five Broadway standouts — nominated for 'The Music Man,' 'Macbeth,' 'How I Learned to Drive,' 'American Buffalo' and 'Take Me Out,' respectively — discuss theater in the time of COVID, the challenges of eight shows a week, stage versus screen acting, exorbitant ticket prices, unr ... Show More
1h 46m