We face more moral "dilemmas" in everyday life than maybe we don't realize. How do we resolve them? In this episode I discuss two interesting moral dilemmas: a) should you employ for-hire crowds of actors to attend your event in order to make it look like you're more popular than you really are? and b) should you place your advertisements on web and print pages in such a way that they don't really look like ads at all? I discuss the moral questions involved in "native advertising". You'll find some unique examples of Kohlberg's stages of moral development.