Online marketing is a funny industry. We spend so much time so focused on creating content, making value-add posts or videos and getting our business out there we forget to ACTUALLY say what we do!
In this episode I am pulling back the curtain on just how important it is to share what you have to offer to our market, and how to do it naturally. I challenge you to take some time go through EVERYTHING and see if you are showcasing all the resources you have to offer. Let them know just how much you can help them!
(3:06) "What I want to ask you to do is audit your social, podcast, website, your presence online and ask yourself: would people in each of these independent places find you? Do they also know the broad set of offerings you offer?"
(5:25) "I think simplicity is key all the time. That is why I think there is just as many people that want to see the THING as there is people who need a longer, nurture process."
(7:13) "When people only see you in one limited small capacity, and don't see you in the full breathe of your portfolio... they only try and find people that fit that small little sliver and not the bigger picture."
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