Today, we have the pleasure of welcoming my good friend Joss Mooney to our discussion. Joss is a distinguished coach and entrepreneur in the fitness industry, recognised for guiding thousands on their journey to a perfect physique. Leveraging his 15+ years of coaching experience, Joss helps fitness influencers and businesses on a worldwide scale grow their revenue from 10k–50k per month. Tune in for two hours of reflection as we explore Joss’s journey from uni dropout and “party boy” to serial entrepreneur.

00:00 Joss and Mike’s early years working in the nightclub industry (Newcastle)
04:55 University education: valuable or waste of time?
07:20 Early career struggles (working in retail)
11:50 The unspoken challenges of entrepreneurship
13:45 Life as a party host in Marbella: “I was working for £0 every night!”
18:38 Essential life skills & advice to those feeling lost
22:01 Behind the scenes of reality TV: the shocking truths
34:15 Winning strategies for career building in your early 20s
35:24 The invaluable benefits of being in shape & the reality of competitive bodybuilding
40:22 The psychological impact of competitive bodybuilding
42:50 Relationship with food: “you eat when you’re bored”
44:38 Joss’s journey from a “party boy” to a successful entrepreneur
50:00 The growing creator economy & the significance of personal branding
55:04 Reminiscing on fitness icons (Zyzz, Greg Plitt, Lazar Angelov)
57:55 Elevate Agency: grow your brand & monetise your audience
1:03:22 Investing in your craft & building your brand
1:10:47 Navigating growth: the pros and cons of being single vs in a relationship
1:15:00 The hardships of dating in your 20s (and how to fix them)
1:19:28 Finding growth through pain & difficult times
1:22:00 How Mike bounced back after “the worst breakup”
1:24:30 Developing a perfect relationship
1:30:02 Travelling Japan & British culture
1:33:12 Life in Dubai: the pros and cons
1:34:20 What’s next for Joss?
1:37:11 Reaching 10k p/m

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements - https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Joss
YouTube: @joss_mooney
Instagram: /jossmooney
JM Transformations: https://www.jossmooney.com/
Elevate Agency: https://www.scaleyouronlinefitness.com/vsl

Fitness Business