Sep 6
Episode 318: DEBATE: Short form or Long form Sales Letter - The short-copy-versus-long-copy argument asks the wrong question.
People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?”Some say, “Nobody reads anymore,” when what they really mean is, “Nobody ... Show More
39m 32s
Feb 2017
How to Use Facebook Ads to Boost Your Best Content
<p>Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts?</p> <p>In this episode, I interview Larry Kim, the founder and chief technology officer for WordStream. He's a frequent blogger, pay-per-click expert, and social advertis ... Show More
46m 57s
Aug 2025
Why Your Social Media Strategy From The Last Decade Is USELESS | 4Ds Consultation - PART 1
In this part 1 episode of 4Ds, I talk with entrepreneurs and social media marketers looking to grow their businesses about how one post can change everything, what your number one goal as a channel should be, and how it's not about "or" but "and." I share my two cents on how to s ... Show More
22m 13s
Jim and Stew discuss what you should consider IF you rely significantly on social media in your business.
What would you do if you were in Facebook Jail? Recently Jim Edwards felt the wrath of Facebook filters and shut him down for a week even though he spends nearly $100,000 a month on Facebook advertisements.
What did you do before Facebook? If you we ... Show More
<p>Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://businessesg ... Show More
