Customer discovery is all about making sure you build something customers actually want from the very start. The goal of customer discovery is to figure out who your customers are and whether the problem you believe you are solving is important to them. Tariq Seksek, co-founder and Head of Product at Alma Health, a recently launched health-tech startup in the UAE, is responsible for exactly that. Tariq has previously held product management roles at renowned companies like Dubizzle and Starzplay.
On the episode he explains how he's been carrying out customer discovery to ensure the company is building a product that will truly transform lives. Before building anything, he and his team spent the first few months speaking to over 450 potential customers. He shares with us how they did that and how their solution has completely evolved throughout the process.