Tash (born Sertac Nidai) is a British-Turkish Cypriot singer whose music is an "East-meets-West" fusion of R&B and Middle Eastern influences. He is the first artist signed to the Sony Music Middle East on a full record deal. Tash released his debut album, "In The Deep", in 2012 with his lead single "Habibi Leh"; the album heavily trades on Tash's Turkish Cypriot roots.