Imperfect Action

My mini-sabbatical: Why I'm taking time off and how I'm reshaping my business

How live launching makes selling easier—and creates more freedom and ease in your business

4 essential ways to organically grow your audience—without spending a cent on ads

Coaching Call: How she generated a cash injection using a new bonus strategy (with Kate Clifton)

Is bigger always better? The realities of business growth vs being content with where you are

Ask Steph: I already have multiple offers. Should I launch a high ticket offer?

Coaching Call - How do I nail the messaging for my offers when my audience is so diverse?

Need to increase your prices? Here's 5 signs you're undercharging for your offers

3 ways to sell your offers without live launching them

Balancing profit and lifestyle: Designing your business model (Part 2)

Balancing profit and lifestyle: Designing your business model (Part 1)

5 ways my students are using AI to save time and make more sales

Coaching Call: How do I create more programs without jeopardising my existing offer?

Taking forever to create your course, program or membership? Try this instead

How niching is one of the simplest ways to shift who your business attracts

Overcoming these 6 common challenges when you're an online business owner

3 tips for sharing free content in a saturated online world

Debunking 5 unrealistic expectations of having an online business

Ask Steph: I have so many ideas, so how do I choose?

5 ways to free up your time so you can prioritise the things that matter in your business

Are you building the business you *want* to build? Here's 10 Qs to help you out

5 ways to build your business income without investing even more money

5 ways to generate cash on demand in your business

How testing a new offer led to 19 sales without a massive launch (with Christine Kirkland)

9 reasons you're not making enough sales right now (and no, it's not the economy)

5 ways to boost your sales by generating cash on demand

Struggling to make a consistent income? When turning your 1:1 offer into an online course isn't the solution

How niche is too niche? 2 ways to "un-niche" your business

Ask Steph: Should I continue with my current offers or create something new?

3 key elements for a sustainable business that gives you the freedom you crave

Coaching Call: What would be the fastest way to become financially free without my freelance job in the corporate world?

Why building an online business is not a linear journey: Behind the scenes with Launch Magic students

How to learn from each launch to grow your sales faster (with Christine Corcoran)

(Masterclass) How to tweak your launch strategy to make more sales in a tough economy

Inside Launch Magic: Real stories from my students

Here's how Eliska launched her first offer with just 20 subscribers and 200 followers

4 signs your launch audience is the wrong one for your offer—and what to do instead

What to do in the 90 days before your launch—without annoying your followers and subscribers

4 rules to break in your next launch for more profit

Do launches still work in this economy? Here's what you need to know

The 4 best types of content to post in the lead up to your digital product launch

6 ways to avoid overwhelm in your next launch

Why launching is a repeatable process—not a one-time gig

7 mistakes to avoid when planning a launch

Offers not converting? Try these 7 tweaks to make more sales

Small audience? Don't make these mistakes in your next launch

A bigger audience doesn't mean more profit: What to focus on instead of audience size

7 ways that failures (and mistakes) work FOR you in your business

5 small shifts to sell your offers without feeling sales-y

Struggling to grow your audience? You might be missing one (or both) parts of the audience growth formula